BMW Group Thailand unveils new additions to car and motorcycle lineup across all three brands

BMW Group Thailand has begun the new year with the best-ever start to the year with 745BMW and MINI car deliveries, achieving an impressive 22 percent growth year-on-year. For BMW Motorrad Thailand, the growth of 22 percent in January compared to the same month last year lifted the total deliveries over three digits for the first time in January to deliver 110 motorcycles, a new record high after its achievement as the third fastest growing market for BMW Motorrad worldwide in 2016. Meanwhile, the BMW Group worldwide achieved the best-ever start to the year with January figures showing increased deliveries in all world regions.BMW-Group-Thailand

Stefan Teuchert, president, BMW Group Thailand said,“BMW Group is building upon the successes of 2016 with the best-ever sales figure in January 2017 with 163,288 deliveries for the BMW Group – an increase of 6.8 percent from the previous year. In Thailand, we have also started the year superbly with the best-ever record for January. A good start to the year 2017 gives us a clear indication of robust market demand for our products across the ranges.“

“BMW’s growth in Thailand reflects the exceptional level of demand and trust that our vehicles enjoy among Thai consumers. We will continue to build on our success with a continued commitment to create world-class, premium automotive innovations in the years to come. For the rest of 2017, more than 20 new models will be launched during the year. We are certain that this year will be
another remarkable year of success
for BMW Group Thailand and worldwide”.

A key highlight for BMW this year is the launch of the all-new BMW 5 Series in Thailand.  With the BMW Efficient Lightweight design and engineering concept, which calls for the increased use of aluminum and high-strength steel, the all-new BMW 5 Series has shed 100 kilograms of its predecessor’s curb weight and now offers exceptional torsional stiffness to combine with a wonderfully dynamic driving experience and the long-distance comfort for which the BMW 5 Series is renowned.

MINI Thailand is set to unveil the all-new MINI Countryman, for the first time in Thailand during the Bangkok International Motor Show 2017, while BMW Motorrad will be presenting the two variants of the BMW R nineT – including the BMW R nineT Racer and BMW R nineT Pure – in March.

BMW Financial Services Thailand

Björn Antonsson, chief executive officer of BMW Financial Services Thailand commented, “Strong collaboration between BMW Group Thailand and our BMW, MINI and BMW Motorrad dealer network allows us to fully integrate our financial products and processes to successfully support our dealers in their business growth as well as to support our private and corporate customers with an extensive product portfolio.”BMW-Group-Thailand2

“We are happy to announce that BMW Financial Services Thailand had another record year in 2016, in which we celebrated our 15th anniversary in Thailand. BMW Financial Services Thailand has grown up to an overall portfolio of 35.9 billion baht in 2016 and we expect to continue this strong growth also in 2017.”

“Our target is to take care of customers and to make ownership of a BMW, MINI or BMW Motorrad as convenient as possible via tailor-made products and on-going campaigns in response to the needs of new and existing customers. BMW Financial Services Thailand will continue to launch a variety of programs to support the customer loyalty.”

“In order to further deliver benchmark services, BMW Financial Services Thailand has substantially invested in information technology in the past years, supporting processes with close collaboration between our Customer Interaction Centre (CIC) and our dealers, therefore enabling us to support our customers effectively.”

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