Mazda has grown into a major brand in the Thai market after launching a series of new products including the Mazda2, Mazda3 and BT-50 PRO.
Year-to-date sales in Thailand have surpassed 52,000 units, and a large number of back orders await delivery. The company is preparing to fill in the gaps in every way during the final quarter of the year, and is planning to manage orders systematically to ensure that customers qualify for rebates from the Thai government’s First Car Buyer program.
From January to September this year, total sales have reached 52,170 units, up 64 percent compared to the same period in 2011, when 31,847 vehicles were sold. Total sales of cumulative Mazda2 were 28,474 units, growing by 43 percent, followed by the BT-50 PRO, which was launched during the second quarter and recorded sales of 19,308 units, a growth of 156 percent. Meanwhile, the newly-launched Mazda3 sports sedan and hatchback has sold 4,367 units. Mazda also sold 21 units of premium models.