My Destination–locally informed, globally inspired

My Destination, a leading online travel guide with a focus on local knowledge and expertise, has re-launched its portal of 68 destinations across the world from Pattaya to Malta, Singapore, Kenya and Tenerife. The company aims to add another 55 destinations in the coming months.
My Destination’s on-the-ground team has been building relationships with local businesses and the community. The new site ( cements its use of local expertise by showcasing local tips, reviews and exclusive offers. As a result, users access the type of information rarely found on global travel guide sites, and available on arrival. Since My Destination’s earliest days, local expertise has been its mantra. Today this differentiates it from more traditional global sites that operate from headquarters only.
“Traditional travel sites can carry a lot of general information,” says Neil Waller, CEO. “But that’s a commodity. My Destination is more than that – we aim to give users value-add. For us this means providing local expertise, and there’s only one way to get that and it’s with people on the ground. We absolutely pride ourselves in our hand-made approach to each of our destinations so that we offer the service and knowledge that only local people can provide. Our new site is reflects this best.”
My Destination says its local teams have created substantial amounts of professional-quality videos and industry-leading panoramic virtual tours (3,000 and growing). These, together with close to 1,100 articles and a quarter of a million photographs, are all aimed to inspire and inform users who have visited the portal 18 million times in the last year, says the site.
My Destination is also increasing its offering by providing users with online booking. To offer competitive deals it has partnered with global providers for accommodation (Hotels Combined), flights (Sky Scanner), car rental (CarTrawler) and travel insurance (WorldNomads).

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