The Tourism Authority of Thailand (TAT) is making a major contribution to Thailand’s MICE sector as a Platinum sponsor for “Publish Asia 2011,” the most significant event in the Asia-Pacific media industry. The TAT will also be official host of the event’s welcome reception on April 27.

Publish Asia 2011, which is being held by the World Association of Newspapers and News Publishers (WAN-IFRA), takes place from April 27 to 29, 2011, at the Shangri La Hotel in Bangkok. More than 400 top management in the media sector from 34 countries, including CEOs and COOs, as well as editors and reporters, are expected to attend the event.

“Our key role is to promote Thai tourism, and the TAT places as much importance on conferences and business meetings as we do leisure travel. Delegates to events such as Publish Asia 2011 enjoy being introduced to our local culture and attractions, and often come back to Thailand later for a holiday with their families,” said TAT Governor Suraphon Svetasreni.

The TAT will showcase Thai hospitality on the first day of Publish Asia 2011 by hosting a reception on the 36th Floor of Chatrium Suites, which offers a panoramic view of the Chao Phraya River that runs through the middle of Bangkok. Delegates will travel along the busy waterway from the Shangri-La Hotel to the reception venue by boat.

“We will also encourage the delegates to explore other parts of Thailand” Suraphon added. “The country has many other large cities and attractive locations where they can enjoy many aspects of Thai culture. With all it has to offer to both tourists and business travellers, we look forward to showcasing Thailand as the perfect meeting venue for international conferences in the future.

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