Stamford International University, a member of Laureate International Universities, has collaborated with Impact Exhibition Management Company, Muang Thong Thani Center, one of the top five exhibition centers in Asia, to co-develop the Event Management program. The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in Thailand has an increasing need of trained staff and the program is designed to satisfy that need and grow the MICE labor workforce to meet international standards. It has the potential to generate a national income of more than 1 trillion baht per year. The program will also raise the quality of MICE staff in Thailand to an internationally competitive level.
Gilles Mahe, CEO of Laureate International Universities Thailand, explained, “We have a clear direction in developing the potential of our graduates. According to a survey conducted by lecturers at Stamford International University on the possibility of getting a job in the AEC, the three most crucial factors for recruitment includes on-the-job skills or direct work experience of graduates, English language proficiency, which is an important factor, and technological know-how and its application on the job.
Therefore, these three factors will be the main basis in the course/program development between the University and Impact and signifies the university’s intention to address the issues of the labor market. The Event Management program is the first and only program offered in Thailand where the course is designed by experts in the MICE industry such as Impact. The program, therefore, focuses on fulfilling the potential of new graduates and raises the level of experience in the MICE industry thanks to internship projects with Impact. Graduates will receive quality education and an intensive on-the-job learning experience along with English proficiency. Additionally, graduates learn in a multicultural environment while studying at Stamford International University. This provides a perfect platform for the ASEAN Economic Community as many corporations are looking for graduates with not just English language skills but also personnel with an international mindset and ability to work in a cross-cultural environment.