Is Pattaya Replacing Phuket?

By Clayton Wade
Managing Director
Premier Homes Real Estate Co., Ltd.

Over the past few years I have come very close in comparing Pattaya and Phuket as concerns the real estate market.

I have said things such as Pattaya has luxury home designs that are beginning to rival those found in Phuket and that the luxury home market here in the Pattaya area is just in the early stages with luxury home purchasers just beginning to see Pattaya and the Eastern Seaboard with new eyes.

Several times I have prefaced those remarks with comments about how Phuket’s aura of magic and enchantment is hard to compete with by any other locations in Thailand, let alone Pattaya.

Having said that, the more I pondered over those thoughts the more I have witnessed Phuket’s image as the dream location for luxury homes in Thailand fall further and further behind in the race.

Just a couple of years ago, who would have believed that two Dutch tourists would have been assaulted by minibus drivers when they refused to pay 1,000 baht in damages after one of them walked into a minibus at Patong Beach?

How about Phuket Police investigating the murder of a Swedish man ambushed and stabbed to death by a dozen Thai men waiting to ambush the victim as he returned to his luxury villa in full view of his neighbors?

And how about those precious Phuket tuk tuk drivers who now face serious pressure to reduce fares and undertake reforms?

Phuket taxi drivers are no better. For example, many of the 472 passengers aboard the Silver Spirit cruise liner had planned to take half-day minivan tours of Phuket, returning to the ship before its scheduled departure at 1 p.m. But some 200 angry taxi drivers formed a blockade preventing the tour-group from leaving.

A dream holiday in paradise ruined with tourists vowing never to return!

And it’s not just the local taxi and tuk tuk hustlers, its international criminal gangs as well.

The worst international disclaimer was posted on the international travel research site,

The reviewer on wrote of a horror tale of an extortion and rip-off on Phuket. It’s a tale matched later by Richard Lusted of Siam Real Estate, who circulated the experience of his Thai friend by email to several Phuket media outlets.

Yes, the woes, crimes and transgressions in Phuket are not only the work of the local Thais, its foreigners as well.

Who can forget the headlines in all the Thai newspapers, both English and Thai language, International Cocaine Ring Busted in Phuket Thailand!

For God’s sake, I actually thought I was reading about Pattaya until I got half way into the article about alleged members of a transnational drug dealing ring who were arrested at Phuket Airport with six kilograms of cocaine worth over US$1 million!

Am I trying to destroy Phuket’s dream vacation reputation?

Absolutely not, but what I am saying is that Pattaya and the entire Eastern Seaboard is looking better and better every year, and I can see more and more tourists and long-term residents taking a longer and harder look at all that Pattaya has to offer foreigners in a lifestyle that cannot be matched in all of Thailand.

Yes, I said it, a lifestyle that cannot be matched in all of Thailand!

What island or resort can you go to in Thailand or anywhere in Southeast Asia for that matter where you can find the infrastructure that Pattaya has? Not one!

Am I bullish on Thailand’s Eastern Seaboard? You bet I am!

I see Pattaya moving in the right direction, and that direction is making a lot of foreigners think twice about purchasing property and living in any other location in Thailand or Southeast Asia.

As Pattaya continues to grow and grow, Walking Street gets smaller and smaller in comparison.

Don’t get me wrong, Walking Street is a landmark here in Pattaya and it draws people of all ages and all nations to take that exotic ‘walk on the wild side’ as part of their holiday here, but each and every day Pattaya and the rest of the Eastern Seaboard brings more and more to the ‘Family Friendly Holiday’ table.

These holiday impressions are what is driving a thriving real estate market to build more and more houses and condominiums.

We are seeing unprecedented sales in both detached houses and pre-construction condominium apartments.

We have been seeing for several years’ now new and innovative condominium and detached housing designs that already are rivaling Phuket.

The Pattaya Eastern Seaboard area has some impressive Thai-Balinese designed homes. We have some fantastic examples of modern design, which have proven popular, and a good selection of original home designs coming out of the creative minds of both Thai and foreign designers.

With more reasons to live here than any other resort area can offer, we are also seeing house and condominium designs that make living here even more fantastic.

Yes, I’ve wanted to say this for years and I have come close several times in my writing, but I am now ready to say, “Watch out Phuket, because Thailand’s Eastern Seaboard is about to show you a thing or two about building design.”

We already have world-class condominiums–the likes of Raimon Land’s Zire and Northpoint, Major Group’s Reflections and, of course, the Nova Group’s The Cliff and The Palm.

What’s next? World-class luxury home designs are going to be the next wave of development for the Eastern Seaboard’s march towards property development dominance.

Yes, Phuket, you have done so much to put Thailand’s luxury living on the world map and now it’s our turn.

Hello world, welcome to Pattaya and the Eastern Seaboard of Thailand!

Clayton Wade, managing director of Pattaya’s Premier Homes Real Estate Co., Ltd., prepared this Pattaya Today Newspaper report.

Wade has been running Premier Homes with his wife, Khun Supap, for more than 15 years. He has been in the real estate industry going on 25 years. Having started his real estate career in the United States, he was licensed and practiced both real estate sales and property management in Seattle.

Wade was personally responsible for bringing in the first 53 General Motors executives for the ‘start up phase’ of Thailand’s General Motors manufacturing facility and had a three year exclusive with the company. Following that experience, he placed most of the start-up executives for the Eastern Seaboard’s BMW manufacturing facility.

Wade is known throughout the Asia-Pacific region for his writing, public speaking and television presentations, including his appearing as the resident real estate consultant for Thailand’s Property Profile Show. His many accomplishments in promoting Thailand’s Eastern Seaboard real estate industry include having been a guest speaker with several of Thailand’s top political and business figures on CNBC’s Managing Asia program.

Premier Homes is a leader in Pattaya’s exclusive property sales and rentals. Visit their website at Clayton Wade may be contacted by telephone at +(66) (81) 634-2915 or by email at:

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