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California requires gender-neutral displays for toys and childcare items at large stores

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California requires gender-neutral displays for toys and childcare items at large stores

In the US state of California, a law has been passed that requires department stores to offer toys in a gender-neutral department from 2024. California is the first state to enact such a law.

BOYS AND GIRLS SECTIONS

It is not the case that there should no longer be boys and girls departments, but the department stores must also have a department that is not specifically designed for one gender. The new law does not apply to clothing, by the way.

FIRE TRUCKS AND GLITTER

Evan Low, the initiator of the law, is pleased that the law has been passed. He was inspired by his ten-year-old daughter who wondered why she had to go to a boys’ department for certain toys. “The law should ensure that a young girl can also find a police car, fire truck or dinosaur. And at the same time, if a boy is a little more artistic and wants to play with glitter, why not?”, Low told the Los Angeles Times.

OTHER STORES

The law now only applies to department stores with more than 500 employees, but Low hopes other stores will follow suit. There are already a number of stores that have made changes in this area. For example, department store chain Target no longer has a boys and girls department for a while.

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