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Friday, September 30, 2022

Netflix subscribers are not allowed to download series with advertising subscription

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Bad news for (future) Netflix users who plan to subscribe to the advertising subscription from next year. People who take the cheaper subscription are not allowed to download movies and series on their mobile devices, Bloomberg reports based on software found in the Netflix app for iOS.

At the moment it is possible with all subscriptions to download series and films to your heart’s content. This allows you to continue binging on the go at your leisure without needing an internet connection.

Unfortunately, this option will not be available to Netflix users with the cheaper advertising plan. For example, software developer Steve Moser discovered a message stating that “downloads are available for all subscriptions except for Netflix with ads” . Added to that, it is not possible to rewind or fast forward when an advertisement appears or to skip advertisements completely.

Netflix subscribers have fallen for the first time in a decade in the past two quarters. For example, the streaming giant lost no fewer than 970,000 subscribers in the second quarter of this year. One of the reasons for the declining number of subscribers is strong competition from platforms such as HBO Max, Disney+ and Amazon Prime Video. Netflix hopes to curb this decline with the cheaper advertising subscription.

In addition to a cheaper subscription, Netflix is ​​also coming up with a new payment construction that should put a stop to account sharing and make all users of one account pay. Netflix has already tested the new approach and, according to the company, it turned out to be successful. Subscribers may be able to expect the new payment construction next year. Piggybacks therefore still have some time to watch their favorite series and movies ‘for free’.

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