TAT

  • TAT launches “Expat Travel Bonus” campaign, special deals only for expats in Thailand

    The Tourism Authority of Thailand (TAT), in cooperation with the Thai Hotels Association (THA) and airline partners – Bangkok Airways, Air Asia and Nok Air, has launched the “Expat Travel Bonus” campaign to offer special deals to foreign residents in Thailand.

    Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Asia and South Pacific, said, “In Thailand, the expat market has great potential, so we hope this campaign will encourage more expats to explore Thailand and show support for our hospitality industry.”

    The THA and airlines are offering exclusive promotions and special deals to expats residing in Thailand. A special discount for airfares and packages are provided for direct booking with participating hotels and airlines only.

    The campaign will offer an instant 1,000 Baht discount for the room per one night booked at any of more than 300 participating hotels located in destinations across the country. The more nights booked the higher discount value offered.

    To book a stay and receive the bonus, the expats are recommended to search for their preferred hotel from the list of participating hotels (https://bit.ly/38yfGoX) all of which are THA members. These hotels are officially licensed and are also certified under the Amazing Thailand Safety and Health Administration (SHA) hygiene standards. Passport must be presented as proof of expat status.

    The offer is valid on stays from now until the 31 December, 2020 only. There is limited redemption throughout the campaign period. All redemptions are based on a first-come first-serve basis. The privilege is subject to change without prior notice.

    Ms. Marisa Sukosol Nunbhakdi, THA President, said “I’m happy that the Association can be a part of this campaign. With very limited travel from overseas, Thai hotels need all the support they can get, so there’s never been a better time for expats to enjoy a great value vacation at various amazing destinations throughout Thailand. We are extremely thankful to TAT for their support in this campaign.”

    The Pattaya News

  • TAT Adopts Simplified A-B-C Strategy To Enhance Focus On Emerging Destinations

    Chonburi – The Tourism Authority of Thailand (TAT) has adopted a simplified “A-B-C Strategy” to promote emerging tourist destinations by creating inter-linked, theme-related travel routes that better distribute visitor flows nationwide.

    Speaking at the Thailand media briefing at the Thailand Travel Mart Plus (TTM+) 2019, Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said that this year’s TTM+ 2019 is being held under the theme of ‘New Shades of Emerging Destinations’, a continuation of long-standing TAT efforts to promote emerging destinations, create jobs and distribute revenue countrywide sustainability.

    He said Thailand is now offering a choice of 55 emerging destinations to visitors seeking exciting new experiences in both international and domestic markets. In 2018, these destinations recorded 6 million (6,223,183) trips by foreign tourists, a growth of +4.95 percent over the last year.

    Mr. Tanes said the entire concept of positioning Thailand as a ‘Preferred Destination’ is designed around the concept of offering quality products and services to travellers through Unique Local Experiences while balancing quantity versus quality, and marketing versus management.

    In line with that policy and concept, the A-B-C strategy has been adopted to ensure both clarity and simplicity:

    A – Additional: Linking major and emerging cities: Connect major destinations to nearby emerging cites. For example, in the North, tourists can travel by car within an hour to Lamphun and Lampang from Chiang Mai. Likewise, on the Eastern Searboard, Pattaya can be linked to Chanthaburi and Trat in the East.

    B – Brand New: Promoting new potential emerging cities: Some popular destinations can be individually promoted thanks to their strong identity and positioning. For example, Buri Ram in the Northeast has a rich Khmer heritage and is also becoming a regional hub for domestic and global sports events since the opening of the Chang Arena and Chang International Circuit.

    C – Combined: Combining emerging cities together: Some emerging cities can be promoted in combination due to their proximity, shared histories and civilisations. For example, Sukhothai with Phitsanulok and Kamphaeng Phet would make an outstanding historical route while Nakhon Si Thammarat and Phatthalung are grouped for enriched Southern civilisation.

  • TAT proposes new agency for tourist safety

    The Tourism Authority of Thailand wants to establish a new agency to oversee tourist safety that could give orders to other government bodies.

     

    TAT governor Yuthasak Supasorn said on Tuesday he would make the proposal to the national tourism policy board at its August 2 meeting.

    He suggested it be named the Safety and Security Tourism Thailand Office and be in charge of raising standards to match the best international standards.

    Yuthasak wants the agency to have authority over other government entities such as the Harbour Department and Tourist Police Bureau.

Back to top button