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Today, Monday, July 5, Taco Bell opens its first branch in Pattaya

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After months of staring at signs for “Coming Soon” on Pattaya’s Beach Road, the first Mexican fast-food restaurant Taco Bell opens its doors today Monday, July 5.

The branch can be found on the ground floor of Royal Garden Shopping Mall on Beach Road next to Burger King under giant billboards and so is easy to find. As of today, they also deliver via Foodpanda and Grab.

An extremely popular Mexican fast-food restaurant in America, Taco Bell had been open in the Bangkok area for several years and steadily expanded with eight branches in Bangkok and one in nearby Nonthaburi. The Pattaya facility is the first major expansion outside the Bangkok region and is part of the marketing plan to expand further into Thailand.

While some may question the arrival of Taco Bell in our coastal town, given the current situation in Pattaya due to Covid-19, those associated with Taco Bell are confident that the restaurant will be a success in Pattaya, especially when the city’s world-famous nightlife and entertainment is allowed to reopen and tourists are slowly coming back. In America, the brand has become especially popular with nightlife bars, pubs and nightlife goers.

According to Yum! Brands Inc, the parent company of Taco Bell, the company in Bangkok has found success, both from foreigners familiar with their success in the United States, as well as local Thai residents who enjoyed spicier speciality items on the menu that are not in the US. can be found in the US. And yes, Taco Bell has beef, a common question about when they first launched in Thailand, it wasn’t a regular menu item but it is now.

In their own words, Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (which includes other heavyweight restaurants in Thailand such as KFC and Pizza Hut) is a world-renowned Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialities with bold flavours, quality ingredients, groundbreaking value and best-in-class customer service to more than 42 million customers per week around the world. There are currently more than 600 Taco Bell restaurants in 30 countries outside the United States and more than 7,000 restaurants in the US, with expansion continuing into international markets.

As part of their opening, they are offering free soft/crispy tacos with the purchase of a combo set until July 31, their social media ad states.

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